
This is still the most common method of sale
despite having one or two factors that aren’t
focused on the “best price” objective.
- This is the very least one should do to sell
property today.
- Allows a smaller marketing campaign to sell
a property but can’t guarantee the best price.
- Buyers are comfortable knowing your asking
price then they try to buy for less.
- Clearly tells the buyers what your maximum
price is, so it sets a ceiling price.
- You have no control over the settlement date
or any conditions that buyers may want to
include in the contract.
Research reveals that as many as 80% of the buyers referred to them are self imposed rather than bank imposed on price. That is they have the ability to spend more but have a self imposed price limit.
When a buyer first starts shopping they generally seek to spend less than what they ultimately end up spending. Many buyers when they find a home they love will make an emotional decision and justify the price they pay to obtain the home. Priced property can fail to attract these self imposed buyers.