Hero Image

Selling with a Price


This is still the most common method of sale despite having one or two factors that aren’t focused on the “best price” objective. 


  • This is the very least one should do to sell property today.
  • Allows a smaller marketing campaign to sell a property but can’t guarantee the best price.
  • Buyers are comfortable knowing your asking price then they try to buy for less.
  • Clearly tells the buyers what your maximum price is, so it sets a ceiling price.
  • You have no control over the settlement date or any conditions that buyers may want to include in the contract.
Research reveals that as many as 80% of the buyers referred to them are self imposed rather than bank imposed on price. That is they have the ability to spend more but have a self imposed price limit. When a buyer first starts shopping they generally seek to spend less than what they ultimately end up spending. Many buyers when they find a home they love will make an emotional decision and justify the price they pay to obtain the home. Priced property can fail to attract these self imposed buyers.